Every logo has its name removed. The quiz uses 50 brands. Car brands have their own quiz.
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Photo credits
- Logos come from Wikimedia Commons. Most are public-domain trademarks. Attribution where required:
- Android robot — Google Inc., designed by Irina Blok · CC BY 3.0
- Firefox — Mozilla Corporation · CC BY 3.0
- Snapchat — Lrz091! · CC BY 4.0
- Twitter — Ahmed Said00 · CC BY-SA 4.0
- Tux (Linux) — Larry Ewing, Simon Budig, Garrett LeSage · free with attribution
- TikTok — Ionic Team · CC0
Rules & what counts
Guess the Brand Quiz — Rules & What Counts
A logo does one job: it makes you think of a company before you read a word. This quiz tests that job directly. It shows 50 marks, and you type the brand behind each one.
No card shows the brand name. Where a logo normally carries its name, the name is cut away: adidas keeps only its three bars, Rolex only its crown, Mastercard only its two circles, Airbnb only its looped symbol.
The first cards are the marks you meet every day: the Apple silhouette, the Nike swoosh, the golden arches. These need no thought at all.
The harder cards are the ones you know by shape and not by name. A brand can own a colour, a curve or an animal in your memory and still leave you silent when the name is asked for.
Each solved card shows the country the brand comes from. A full board therefore also reads as a short map of where the modern consumer world is made.
How to play
- Just start typing. The quiz checks your answer at every keystroke. There is no submit button.
- A correct name flips its card and shows the brand name and the country of origin.
- You can answer in any order. The name you type solves the matching card wherever it sits on the grid.
- Everyday short names count. "Kentucky Fried Chicken" solves KFC, "Federal Express" solves FedEx, and "Mozilla" solves Firefox.
- Spelling is forgiving. Capitals, accents and punctuation are ignored, and frequent misspellings such as "Addidas", "Pintrest" and "Netflicks" are accepted.
- The timer starts at your first keystroke and counts up. Give Up ends the run and shows every brand you missed. Progress saves automatically.
What counts in this quiz
- 50 brands that are known across the world, not in one country only.
- Every card is a symbol, never a name. Many marks are already only a symbol. The rest have the name cut off the picture.
- Every logo is the mark the company uses, or used recently. An older mark is used when the current one is not free to publish.
- Every logo is a freely licensed Wikimedia Commons file. Six of them need credit, and the credits sit under the grid.
What's not included — and why
- A brand whose logo is only its name cannot be a card. KFC, Burger King, LEGO, IKEA, Samsung, Sony, FedEx and DHL have no symbol to separate from the name, so they are left out.
- Car brands are not here. They have their own quiz, with 57 badges and a separate A to Z board.
- Some very large brands are missing for a different reason. Coca-Cola, Starbucks, Puma, Nestlé, Shell and Michelin have no freely licensed mark, so the quiz cannot show them.
- Local brands are not here. A brand qualifies only if it is known on more than one continent.
- Sub-brands and product lines are not counted as separate cards. Only the parent mark appears.
Good to know
- The Nike swoosh was designed in 1971 by a student, Carolyn Davidson, for 35 dollars. The company later gave her shares as well.
- The Bluetooth mark is two Viking runes laid on top of each other. They are the initials of Harald Bluetooth, the 10th-century king of Denmark and Norway.
- Apple's first logo showed Isaac Newton under a tree. It lasted about one year before the bitten apple replaced it.
- The Android robot was drawn by Irina Blok at Google and released under a free licence, which is why it is one of the few current marks in this quiz that is not public domain.
- Tux the penguin has no company behind him at all. Linux is free software, and its mascot was drawn in 1996 by Larry Ewing in an early version of GIMP.
- Amazon's arrow runs from the a to the z, and it is drawn as a smile.